Je suis passionnée par les métiers du Marketing et la construction d'image de marque. J'ai 9 ans d'expériences chez l'Oréal sur différents postes et différentes marques, en Marketing Développement, Marketing Opérationnel et Business Development. J'ai un regard très orienté Business et un leadership coopératif fondé sur les relations de confiance et l'envie d'avancer ensemble. Je souhaiterais aujourd'hui m'orienter vers le secteur agro-alimentaire dont les enjeux actuels de santé et d'environnement me passionnent. Je suis convaincue qu'il y a beaucoup de similitudes entre les secteurs cosmétiques et agro-alimentaires, particulièrement en ce qui concerne les challenges et les leviers d'actions marketing. Je serais ravie d'en discuter avec vous.
| Référence du CV | : | CV52345 |
| Dernière mise à jour le | : | 19/06/2019 |
| Date de disponibilité | : | Immédiate |
| Niveau d'étude | : | Ecoles de commerce |
| Années d'expérience | : | Entre 5 et 10 ans d'expérience |
Marketing Animation & Retail Group Manager
L’ORÉAL – ROGER&GALLET INTERNATIONAL de 08/2018 - En poste
Description : 360° leadership and flagship boutique manager
- Construction of an omni-channel animation retail model, with a tailor made 360° action plan per distribution type and per area.
- Responsible of the gifting strategy turnaround, at the heart of Roger&Gallet customer experience.
- Management and valorization of the « flasgship » boutique through exclusive animations, on-off activations and events dedicated to VIP customers, journalists & influencers, and country teams.
Managing a product manager, an intern and a sales team
Marketing, Retail and Business Development Project manager
L’ORÉAL – KERASTASE / VICHY / LA ROCHE-POSAY TRAVEL RETAIL EMEA de 03/2015 - 08/2017
Description : Conquest of the dermo-cosmetic & professional haircare markets in duty free.
- Creation of Dermacenter and Kerastase Travel Retail EMEA business models, in line with brands objectives (Brand Image & Local Markets business acceleration).
- Development of the marketing strategy on all customer touchpoints, with a strong 360° vision and business knowledge.
- Responsible of openings perfect execution with a strong focus on brand images, customer path and local market synergies.
Regular business analyses and best practices reports.
Managing a marketing and commercial assistant
Operational Product manager
L’ORÉAL – BIOTHERM TRAVEL RETAIL EMEA de 06/2013 - 02/2015
Description : Recruitment and business acceleration challenges.
- Development of a new marketing strategy approach based on tailor made action plans per area and per customer nationality group.
- Close collaboration with DMI and field teams to ensure a perfect execution of the brand image, and to keep finding new business opportunities.
Regular business analyses and best practices reports
Managing an intern
International Product manager – AQUASOURCE
L’ORÉAL – BIOTHERM INTERNATIONAL de 03/2012 - 06/2013
Description : Star franchise strategy with a strong local market investment.
- Development of a full 360° to support AQUASOURCE all year long, with a focus on media.
- Creation and launch of new products to improve purchase basket and to recruit new customers: Aquasource Deep Serum, Aquasource BB Cream, Aquasource Cocoon.
International Product manager – SLIMMING & SUNCARE
L’ORÉAL - BIOTHERM INTERNATIONAL de 06/2010 - 03/2012
Description : Back to growth on very competitive markets driven by innovations.
- Launch of “game changer” products : Lait Solaire, Celluli Laser Size Code, Firm Corrector.
- Definition of 360° action plans, with a focus on Retail, Digital and cross brands partnerships
Product manager internship – International marketing
LVMH - SEPHORA de 01/2010 - 05/2010
Description : Skincare products development
New brands acquisition strategic studies
Product manager internship – Operational marketing
L’ORÉAL – BIOTHERM MADRID de 01/2009 - 07/2009
Description : Operational marketing
Product manager internship – International marketing
L’ORÉAL – LANCOME TRAVEL RETAIL MONDE de 01/2008 - 06/2008
Description : Travel Retail Exclusive product development
ESSEC programme grande école
Ecole : ESSEC BUSINESS SCHOOL
Dates : 09/2005 - 07/2010
Description :
Francais
Niveau Oral : MaternelleAnglais
Niveau Oral : CourantEspagnol
Niveau Oral : Courant