Internship Digital Product Marketing Lead (f/h)

This position is open to both French and English speakers.

Opex Digital is seeking a Product Marketing Intern to create a full-fledged Marketing Strategy.

Namely, the Product Team is aiming to sharply increase user engagement, customer satisfaction and, in turn, drive significant adoption of our platform into day-to-day manufacturing operations.

This role places you directly alongside the MDH Product Manager as a key contributor to this ambitious growth strategy, working in close collaboration with all major stakeholders: product team, business sponsors, digital ambassadors, field users, IT teams, and more.

Reporting to the Product Manager, your responsibilities will include:

Digital Marketing

• Analyze user behavior and engagement to drive the adoption strategy:
  
  
  
  • Monitor and improve measurement of user adoption, engagement, and activity
  
  
  • Enhance user feedback collection (forms, comments, etc.)
  
  
  • Improve analysis to understand user behavior: RFM, churn, etc.
  
  
  • Propose actions to boost adoption and user satisfaction
  
  
  
  


• Conduct Segmentation & Persona Mapping to target marketing Strategy
  
  
  
  • Identify key user groups: operators, supervisors, plant managers, etc.
  
  
  • Tailor messaging and value propositions per persona
  
  
  
  


• Drive Evangelism & Leadership Buy-In
  
  
  
  • Gather & promote executive endorsements and success stories from key users
  
  
  • Federate a site-level “MDH Champions” network to promote adoption locally
  
  
  • Use gamification to drive user engagement
  
  
  
  


• Enable natural user Onboarding & Training journeys
  
  
  
  • Design interactive onboarding flows in the apps (tooltips, walkthroughs).
  
  
  • Set up live webinars and Q&A sessions with product owners and users.
  
  
  • Design site-specific training packs for local deployment teams.
  
  
  
  


• Conduct market research to inform the product roadmap:
  
  
  
  • Identify internal Group solutions and foster exchanges between product teams
  
  
  • Benchmark market solutions to effectively assess the platform’s relevance
  
  
  
  

Communication

• Strengthen Branding & Visual Identity
  
  
  
  • Create a cohesive brand: logo, color scheme, taglines
  
  
  • Promote a consistent visual identity across all materials to build recognition
  
  
  • Create a Product Website to group all resources : intro, guides, FAQs, news…
  
  
  
  


• Set up multichannel communication and planned content management:
  
  
  
  • Leverage internal social networks for updates, polls, etc…
  
  
  • Manage a monthly product newsletter with new features, success stories….
  
  
  • Maintain a product news blog with full-length content
  
  
  
  


• Establish continuous user interaction
  
  
  
  • Community Management: prepare meetings and client workshops
  
  
  • Coordinate Improvement Requests : feature voting, client exchanges
  
  
  • Propose new modes of engagements with users to increase satisfaction
  
  
  
  

Contract: Internship

Start Date: January 2026

Duration: 3 to 6 months

Location: Based at Tour Saint-Gobain – Paris La Défense