Senior Demand Generation Manager

SBS is a global financial technology leader, empowering banks and financial institutions to thrive in an increasingly digital world. Trusted by over 1,500 institutions across 80 countries, including Santander, Société Générale, KCB Bank, Argenta, Crelan, Knab, Mercedes-Benz, and Toyota Financial Services, SBS delivers innovative, future-ready solutions.

Its cloud-native platform features a composable architecture that supports a wide range of financial services—from banking, lending, and compliance to payments and consumer or asset finance. With 3,400 employees across 50 offices, SBS has been recognized as a Top 10 European Fintech by IDC and a leader in Omdia’s Universe: Digital Banking Platforms. Headquartered in Paris, France, SBS continues to shape the future of finance through technology.

For more information, we invite you to our corporate website: www.sbs-software.com 

As Senior Demand Generation Manager - Paid Media, you will own the execution and optimization of SBS paid acquisition.

You will work closely with the Demand Generation Lead, to ensure SBS is visible, relevant, and competitive where decision-makers actively search for banking and fintech solutions.

This is a hands-on role with strong ownership over platforms, performance, and continuous optimization.

Responsibilities

Paid & Owned Media

• Manage and optimize paid media campaigns across:
  • Google Search
  • LinkedIn Ads
  • Retargeting

Funnel & Conversion Optimization

• Optimize landing pages, forms, and acquisition flows in collaboration with Digital Marketing & Ops.
• Test messaging, formats, and offers to improve conversion quality.
• Identify and address friction points in the acquisition funnel.
   

Performance & Reporting

• Track and analyze acquisition performance at channel and geo level.
• Share insights and recommendations with the Demand Generation Lead.
• Contribute to continuous improvement of demand generation programs.

Tools, Experimentation & Innovation

• Actively explore and test new acquisition tools and platforms, such as:
  • Intent data and ABM solutions (e.g. Demandbase)
  • Emerging paid or AI-driven discovery channels
• Bring structured learnings and recommendations to the Demand Generation Team.

• 3–6 years of experience in demand generation, paid media, or performance marketing
• Strong hands-on expertise in:
  • Google Ads (Search)
  • LinkedIn Ads
• Curiosity and eagerness to continuously discover and test new acquisition tools and platforms
• Strong analytical mindset and ability to translate data into actions

Nice to Have

• Experience in B2B SaaS, fintech, or technology
• Exposure to long sales cycles and multi-stakeholder buying journeys
• Experience with intent data and ABM platforms (e.g. Demandbase)
• Used Gen AI tools natively in day-to-day marketing workflows
• Familiarity with nurturing practices and emailing workflows

SBS Offers:

• A dynamic, fast-paced, and stimulating work environment that encourages innovation and growth.
• An open and inclusive culture with ample opportunities for personal and professional development.
• The chance to be part of a recognized market leader within an international and multicultural organization.
• An attractive compensation package, including a competitive salary, a performance-based variable bonus, and a range of extra-legal benefits.