Sales Area Manager South Europe F/H

The Sales Area Manager South Europe is responsible for developing, managing and growing direct customer relationships in France, Spain and Italy. The position covers approximately 30 direct customers, including selected key accounts, with an annual sales turnover responsibility of approximately EUR 5 million. The role ensures sustainable sales growth, customer satisfaction, margin discipline and reliable market coverage through regular customer visits, structured opportunity management, technical-commercial support and close cooperation with Customer Service, Technical Service, Marketing, Operations and the Sales & Marketing Director. The position is based in the South Europe region and requires regular travel across France, Spain and Italy.

Main responsibilities / competencies

• Manage and develop the assigned South Europe sales area, covering France, Spain and Italy.


• Take responsibility for a portfolio of approximately 30 direct customers and 30 prospects, including selected key accounts, with an annual turnover responsibility of approximately EUR 5 million.


• Deliver the agreed sales budget, volume targets, margin objectives and customer development plans for the territory.


• Build, maintain and strengthen long-term relationships with direct customers, key decision makers and relevant influencers in the glass processing value chain.


• Identify customer needs, technical requirements and commercial opportunities, and convert them into concrete sales actions and CRM opportunities.


• Drive new business development in France, Spain and Italy through prospecting, customer visits, quotation follow-up and opportunity conversion.


• Prepare and negotiate customer conditions within the defined authorisation matrix, ensuring compliance with the applicable business rules and profitability targets.


• Monitor customer performance, turnover development, product mix, pricing evolution, profitability and payment behaviour; define corrective actions when required.


• Coordinate internally with Customer Service & Administration, Technical Service, Marketing, Operations, Quality and the Sales & Marketing Director to provide consistent customer support.


• Support product launches, technical-commercial arguments and customer training initiatives in the assigned territory.


• Maintain accurate customer data, visit reports, opportunity status and market information in the CRM system.


• Collect and report market intelligence, competitor activities, project opportunities and customer feedback from the South Europe territory.


• Review overdue payments monthly and agree recovery actions with Customer Service & Administration and the Sales & Marketing Director.


• Plan and execute regular travel across France, Spain and Italy to ensure active market presence and customer proximity.


• Participate in relevant customer events, trade fairs, sales meetings, trainings and internal business reviews.

Position environment
Network with glass processors, insulating glass manufacturers, facade consultants, architectural firms, technicians, associations and customers in France, Spain and Italy.
Sales Managers and Key Account Managers in other regions

• Marketing Manager (operational marketing)


• Customer Service + Administration (customer support, order processing, reminders)


• Quality team (complaint handling)


• Operations (capacity planning exchange)


• Saint-Gobain Business Units and local market organisations in France, Spain and Italy


• Technical Service (technical customer service, support and training)


• Sales & Marketing Director